Fu Manchu

Logo, Product Design, Packaging


Fu Manchu is a small skateboard brand from Ensenada BC, Mexico. The concept behind the brand is Dr. Fu Manchu who is a chinese fictional character introduced in a series of novels by British author Sax Rohmer.

Fu Manchu is the archetype of an evil criminal genius who also lends his name to the Fu Manchu moustache.


As part of Taller Ciruela I was in charge of creating an alternative logo and a series of products including skateboard decks and skateboard wheels. I was in charge of all the stages including the printing process where we had to make several tests with different materials and printing methods.

The logo was inspired by chinese seals which relate to the Fu Manchu stories.

Snakes and golden scorpions have a big role on the Fu Manchu stories where he uses them for punishments and evil potions.

The whole process started with some research followed by sketches on paper.

Being in charge of the project I had to supervise every step of it including the printing process.

Close up of the skateboard wheels design.

The skateboard wheels were packaged in these little skateboarder Fu Manchus.